A Guide to Mobile App Development. Does Your Brand Need an App?
“Does a brand really need an app to flourish today?” is a question many companies and organization ask when evaluating mobile strategies. Yet, there is no simple answer to this question, and for this reason, based on our expertise in the industry we’ve created this guide to help you determine if your brand needs a mobile app to succeed in today’s economy and help you make a decision.
An app isn’t just a distribution medium. Using an app correctly generates a communications channel for brands to learn from, adapt to, and better address customer needs while simultaneously meeting business key objectives.
Here are a few stats to illustrate the tremendous amount of business opportunity for brands looking to enter the mobile app market. As of 2018, there were 2 million apps in Apple’s App Store and 2.1 million available apps on the Google Play Store. From 2016 to the end of 2018, app store consumer spending increased by 75 % to an impressive $101 billion worldwide, and by 2020, there will be an estimated 194 billion global app downloads.
Your App, Your Brand
Websites undeniably offer many benefits to strengthen a brand’s customer experience, however, having an online presence alone is no longer sufficient in 2019. Back in the days when websites were new and innovative, people thought online shopping with carts, newsletter subscriptions, live chats, among other features were ingenious. Alike the growth of web development, apps are no longer a novelty. They’re part of a broader strategy that companies can’t ignore for brand building potential.
Customer Expectations Are Shifting
Customers are demanding more convenience. They want instant access to information, the ability to explore possibilities, regardless of when or where. More importantly, they expect their experiences when interacting with companies to be extremely relevant to them. If a brand doesn’t include mobile, it’s missing out on significant opportunities to engage, connect, influence, transact and support current and potential customers.
From tailored made mobile application for your business to our must have features of the mobile application. Make an inquiry and we will walk you through our design and development process, from idea to deployment of your application to the app-store.