Your App, Your Brand
Wherever you look, you see brands boasting about their latest mobile apps, publications citing statistics about the impact of mobile adoption and customers glued to their mobile devices.
All while you still rely on the traditional website to generate brand engagement and sales.Frustrating, isn’t it?
Unfortunately, there is no other way to catch up than by launching a mobile app of your own.Providing a dedicated app to your customers to install is one of the best marketing decisions because people want to be in control deciding when, where and how they interact with their favorite brands.
WHY EXACTLY DOES YOUR BUSINESS NEED, A SMARTPHONE APP
Build Business Brand
A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
Increase Brand Recognition
The more customers see and use your app, the more likely they are to go and buy from you. Having branded icon of yours sitting in front of them 200 minutes per day is a great way to keep your brand fresh in their mind.
The more often you can get customers involved with your app, the sooner they will be inclined to buy your product or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing or seeing your brand approximately 20 times is what will get you truly noticed.
Increase Accessibility to your Customers
A mobile app makes you accessible to customers at all times.
Today’s customers spend approximately 200 minutes on their mobile devices per day. And an app gives them a chance to interact with you at any time they please, without the need to switch devices.
Engage Customers in a whole new way
One of the biggest advantages of the mobile channel is that it allows business to connect and engage with the audience in real-time, develop strong relationships and guide them through each steps to purchase
Mobile Apps Helps increase value to customers
Your mobile app could serve customers in a multitude of ways, from offering exclusive discounts or information to the ability to get instant support and feedback from the company.
Mobile Apps cultivates customer’s loyalty
Customer loyalty is the most important reason why you should consider building your own mobile app. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all.
It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product or service. We are not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.
And finally, it becomes another sales channel
An app could give customers the ability to do whatever they would normally on your website but without having to step away from the comfort of their mobile device.
From tailored made mobile application for your business to our must have features of the mobile application. Make an inquiry and we will walk you through our design and development process, from idea to deployment of your application to the app-store.